Social Media Trends Today – 2022
- Brittany Wentz
- Sep 7, 2022
- 2 min read
Even if you don’t understand how the internet fully works, it is very easy to see the rapid changes in social media trends each day, week, year. In order to properly tackle social media marketing, it is important we stay on top of current trends. If we do this, we can utilize these methods to marketing to particular audiences that much better!
TikTok takes the world by storm!
While we can all say Instagram is still a superior social media app and service, it is quickly getting competition from TikTok as well as others. TikTok has grown at a rapid rate, especially having recently 1 billion users in September 2021! Something tells me it is here to stay for a while, so use this to your advantage when marketing yourself or your company!
Smaller networks make better advertisement.
Don’t get me wrong, this is a very loose statement. Larger names such as Facebook, Youtube, television itself all act as huge platforms full of users who can see your advertisement. However, many seem to be turning their attention toward less-saturated platforms with far less competition in advertisements. The less competition, the more likely the users will be paying a bit more attention to ads. Once too many ads appear in front of the user, they have a slight tendency to tune them all out.
Users don’t want to call customer support.
With many recent events affecting this heavily, users don’t want to fight to get ahold of a representative on the phone for all their issues. It has become more common these days with the internet that people would rather try to find the answer themselves first before talking to a human. However, with social media, this puts salespeople at better access in real-time to always help with issues. Far less “business hours” to force the customer to contact representatives in and much less pressure for responses in real-time as well, making it much easier to provide detailed, thoughtful responses!
These are just a few trends I highly suggest you looking into. However, if you would like to learn more, you can find this in greater detail as well as other trends at Hootsuite https://blog.hootsuite.com/social-media-trends/ . Let me know trends you find interesting in the comments below!
Hi Brittany! I really enjoyed reading this blog post, so thanks for sharing! TikTok is growing in popularity unlike any other app I've seen. I remember the prime era of Vine, and the rise of TikTok reminds me of that era. TikTok is, in my opinion and I think yours as well, a great way to market a product or to find fame FAST. So many users go viral over night ... OVER NIGHT! This is so powerful, and it's definitely here to stay. Great blog! Check out my post about influencer marketing, I think you'll really enjoy it!
I thought your article is great. I agree that TikTok is growing insanely fast. There is a great opportunity to get your ads in front of people on that platform. I also agree with the second paragraph where you said there are negatives to marketing on huge platforms. I think it just depends on where your target market spends most of their time to decide which route is better. Big platforms or smaller. Great blog!